“Nobody reads the copy, ask my art director,” they say. “I can do it myself, we have ChatGPT,” they say. “It’s going to take too long to explain what we want,” they say.
Well, we’re not here to argue. We’re here to help.
You still want to sell something / show something / tell a story / make something attractive / explain something complex to your audience or customers.
We do that for you, with the right words to trigger your target. Internal, external, B2B and B2C, the mechanism for every audience is really the same: make words work in the best way possible.
This is Gerry Black, a seasoned English-language technical copywriter based in the Netherlands.
Strategic, clear, & results-driven content for B2B brands.
For over 27 years, I’ve worked across industries including semiconductors, printing, medical devices, performance materials, aircraft engines, automotive aftermarket, industrial machinery, and real estate. I’ve collaborated with some of the biggest names—from suppliers to manufacturers to global corporations. This deep experience gives me a unique edge in B2B copywriting, internal communications, branding, and marketing strategy.
What we do
Internal Communications
From internal newsletters and SharePoint content to employee engagement campaigns and HR support, we craft messages that enhance company culture and clarity.
External Communications
Adverts, brochures, websites, blogs, product campaigns, and sales incentive programs. We create compelling content that captures attention, persuades, and drives action.
Branding & Rebranding
Your brand is more than a logo—it’s your identity. We refine messaging, tone, and values, ensuring your brand stands out and resonates with your audience.
What we do
Internal Communications
From internal newsletters and SharePoint content to employee engagement campaigns and HR support, we craft messages that enhance company culture and clarity.
External Communications
Adverts, brochures, websites, blogs, product campaigns, and sales incentive programs. We create compelling content that captures attention, persuades, and drives action.
Branding & Rebranding
Your brand is more than a logo—it’s your identity. We refine messaging, tone, and values, ensuring your brand stands out and resonates with your audience.
Clients & Experience
You probably came to this section looking for upvotes and testimonials and likes and the like. Well, here is a list of unclickable logos instead. ProductiveText has helped each of these companies with one or more of the services we provide, and they were delighted with the results.
It’s not that we are shy of the praise they give us. The reason that there is no library of testimonials and samples here, well, there are three reasons: first, this isn’t a library; second, much of the work is internal, and therefore under NDA; third, a lot of the work was seconded through agencies (so, officially our words belong to the agency now).
It’s a disappointment we have learned to live with and hope you will understand.
We’ve worked with leading global brands, including:
Why Work With Us?
Deep Industry Knowledge
We understand the complexities of high-tech, manufacturing, and B2B industries.
Strategic Storytelling
We don’t just write; we craft narratives that engage and convert.
Proven Results
Decades of experience delivering content that informs, inspires, and sells.
Tailored Solutions
On-site or remote, long-term or project-based—we integrate seamlessly into your workflow
Why Work With Us?
Deep Industry Knowledge
We understand the complexities of high-tech, manufacturing, and B2B industries.
STRATEGIC STORYTELLING
We don’t just write; we craft narratives that engage and convert.
Proven results
Decades of experience delivering content that informs, inspires, and sells.
Tailored Solutions
On-site or remote, long-term or project-based—we integrate seamlessly into your workflow
If it’s time for clearer, sharper, more impactful communication, let’s talk.
How lovely.
Maybe you’re here to complete the “I want to read the full website” challenge. Maybe you want to find out how a 26-letter career has turned into a company that makes words work. Maybe you just want to reach out and find out how we can help.
Or maybe you just want to say hello.
Productive Text
